Healthy Kids, Healthy Families®

Healthy Kids, Healthy Families (HKHF) began in 2011 as a three-year initiative designed to improve the health and wellness of at least 1 million children through community investments by Health Care Service Corporation (HCSC) and its Blue Cross and Blue Shield plans in Illinois, New Mexico, Oklahoma and Texas. With nearly 3 million children impacted to date, HKHF is now part of HCSC's ongoing commitment to the health and well-being of the children and families across the states where we operate. The initiative will also expand into HCSC's newest health plan, Blue Cross and Blue Shield of Montana, throughout 2014 and beyond.

The Healthy Kids, Healthy Families initiative invests in and partners with nonprofit organizations that offer sustainable, measurable programs to reach children and their families in the following areas:

  • Nutrition
  • Physical activity
  • Disease prevention and management
  • Supporting safe environments

Healthy Kids, Healthy Families Initiatives

Enhancing Care for Children with Asthma

Nearly 26 million Americans have asthma, including more than 7 million children. To help children across the state manage their asthma, the Enhancing Care for Children with Asthma initiative provides training and education for health care clinics. The initiative is dramatically improving health outcomes for children with asthma across the state.

Learn more about Enhancing Care for Children with Asthma »

Healthy Kids, Healthy Families Grants

BCBSNM is in the second year of this three-year initiative. If your organization shares our goal to improve the health and wellness of children through nutrition education, physical activity, disease prevention and management or fostering safe environments, we invite you to apply online.

In addition to aligning with one or more of our four areas of focus, the following criteria are required for review of all grant proposals:

  1. The organization must have a 501(c)(3) tax status
  2. The grant must primarily target individuals in New Mexico
  3. The program must be measurable and demonstrate how the goals will be met as defined in the grant proposal

Please see the following instructions to assist you in the application process Learn more about third-party links.

Apply here  for a Healthy Kids, Healthy Families grant.

If you have any questions, please contact us.