Randy Shaffer Joins Blue Cross and Blue Shield of New Mexico as Vice President of Sales and Marketing
Blue Cross and Blue Shield of New Mexico (BCBSNM) is pleased to announce that Randy Shaffer has been appointed as Divisional Vice President of Sales and Marketing. Mr. Shaffer is responsible for the overall strategic direction of sales, retention and membership growth, and performance for BCBSNM’s Sales Division. He will be responsible for all commercial lines of business. Prior to joining BCBSNM, Mr. Shaffer served as a Regional Sales Director, individual and small group, for Blue Cross and Blue Shield of Texas.
Mr. Shaffer holds a Masters of Business Administration from Texas A & M University – Corpus Christi. As a Regional Sales Director, he was responsible for implementing corporate strategy for future growth for BCBSTX. He has extensive experience in sales and marketing, new sales, territory development, and account management.
“Randy brings an immense amount of experience, enthusiasm, and knowledge to the Sales Division,” stated Kurt Shipley, President of BCBSNM. “His leadership will enhance BCBSNM’s efforts in expanding our commercial lines of business. Randy’s energy, vision, and focus on our clients’ needs will help position BCBSNM as the market leader in New Mexico.”
About Blue Cross and Blue Shield of New Mexico:
With 300,000 members and serving another 100,000 New Mexicans through the nationwide BlueCard® Program, Blue Cross and Blue Shield of New Mexico is the largest commercial membership health insurer in New Mexico. Since 1940, BCBSNM has been committed to promoting the health and wellness of its members and communities through accessible, cost-effective, quality health care. BCBSNM is a Division of Health Care Service Corporation, the country’s largest customer-owned health insurer and fourth largest health insurer overall. Health Care Service Corporation is a Mutual Legal Reserve Company and an Independent Licensee of the Blue Cross and Blue Shield Association.
Becky Kenny, 505-816-2012 or 505-999-8806, Becky_Kenny@bcbsnm.com)
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