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Blue Cross and Blue Shield of New Mexico Sponsors American Heart Association Through 2015

Jun. 04, 2013

Partnership to Raise Funds and Awareness for a Healthier New Mexico

Blue Cross and Blue Shield of New Mexico (BCBSNM), a long-time supporter of the local American Heart Association chapter, announced today that they are taking their commitment to the next level by pledging a three-year partnership as the Association's "My Heart. My Life." sponsor through 2015. BCBSNM is the first of its kind sponsor for the program in Albuquerque.

As the "My Heart. My Life." sponsor, BCBSNM will support the annual Heart Walk and will drive year-round healthy living events and activities through the Heart Association, such as National Walking Day and National Eating Healthy Day. The BCBSNM Care Van — a 30ft mobile health clinic — will provide free health screenings at various events throughout the year. In addition, the company's Blue Corps Team of volunteers will participate at these events.

"At Blue Cross and Blue Shield, our mission is to lead the people of New Mexico toward better health. We are proud to continue and deepen our work with the American Heart Association, an organization that shares that mission," said Kurt Shipley, President of BCBSNM and Chair of the 2014 Heart Walk.

"Sponsoring the "My Heart. My Life." program is really a comprehensive three-year partnership," said Karen Smoot, Divisional Vice President of Network Management for BCBSNM and state-wide Chair of the Association's Executive Board for 2013-2015. "We're excited to work with the American Heart Association to prevent cardiovascular diseases and improve cardiovascular health in our Albuquerque community and across New Mexico."


View 2013 News Releases