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Blue Cross and Blue Shield of New Mexico Teams with Walgreens to Help Educate Consumers in Preparation for New Health Insurance Marketplaces

Jul. 12, 2013

Blue Cross and Blue Shield of New Mexico (BCBSNM) and Walgreens (NYSE: WAG) (Nasdaq: WAG) today launched a joint campaign to educate New Mexico consumers about the new health care reform law and provide them with information on how to access coverage and understand other changes they may experience as a result of the Affordable Care Act.

This educational collaboration between two trusted leaders in health and wellness means consumers can have easy access to the information they need to understand the changing health care landscape right in their own neighborhoods. Thanks to this effort, consumers from across New Mexico will be able to walk into their local Walgreens store and find materials that will help them understand the new benefits and protections available as a result of the Affordable Care Act and learn how to purchase health care coverage that meets their families' needs.

Consumers also can find information at a new website, sponsored by Walgreens and the Blue Cross and Blue Shield Association. The website, LearnAboutReform.com , provides a comprehensive guide to the law with detailed information on benefits, financial assistance, the enrollment process and other topics.

"Blue Cross and Blue Shield of New Mexico wants to help people understand their health care options so they can make the best health care decisions for themselves and their families," said Kurt Shipley, President of BCBSNM. "So, that's why it's vitally important that the uninsured in New Mexico understand what the Affordable Care Act offers them in terms of new opportunities to access health insurance this fall."

"Walgreens is a trusted community resource for health and wellness information, and through this collaboration we hope the millions of Americans who will be entering the marketplace in October are more informed and better prepared," said Brad Fluegel, Walgreens senior vice president and chief strategy officer. "There's a lot of confusion, a lot of questions, and it'll take a tremendous, collaborative effort to make sure people have the information they need to make informed choices."

The Affordable Care Act expands access to insurance for millions of Americans who currently lack coverage, providing new protections for American families as well as new options and requirements for employers. It also changes how individuals and some small businesses purchase coverage. The law is complex and these changes are a lot to absorb for consumers. This educational campaign will help them understand their options.

Informational brochures and signage will be placed in Walgreens locations throughout the communities it serves to make it easy for New Mexicans to learn about the law. The campaign's website, LearnAboutReform.com , will serve as an additional resource, providing consumers with the tools and information they need to make health care choices that are best for them. Website features include:

  • Easy-to-understand explanations of what the new law means for consumers
  • Frequently asked questions about eligibility for federal financial assistance, the individual mandate and penalties for not purchasing insurance
  • An explanation of the enrollment process and how the new marketplace or "exchanges" will work
  • Interactive links to a glossary of terms related to health care reform

View 2013 News Releases