Enrollment in Blue Cross and Blue Shield of New Mexico, Illinois, Oklahoma, and Texas (BCBS)* BlueEdge consumer-directed health plans (CDHPs) has reached more than 661,000 members, far surpassing the 500,000 milestone. BlueEdge enrollment has grown at an annual rate of more than 210,000 members, with a 40 percent participation rate, since its introduction in 2004.
The success of BlueEdge comes from:
• Empowering members to become more accountable through innovative plan options and incentive programs – encouraging them to self-manage their health care and health spending
• Engaging members at every stage of their health care experience with online health management and wellness tools as well as member outreach options
• Creating a seamless product experience via guidance from customer advocates combined with self-service Web features, including the ability to view pharmacy information and spending account balance and transaction history without having to leave the BCBS secure member portal, Blue Access® for Members.
With these options, members have more control over their health care and the opportunity to influence health outcomes. Employers are able to support their "information seeking" employees by offering them another choice of plans, increasing their options while having the potential to lower the employers' health care contributions.
To learn more about BlueEdge plans, contact your Blue Cross and Blue Shield of New Mexico account executive.
*Blue Cross and Blue Shield of New Mexico, Illinois, Oklahoma, and Texas are Divisions of Health Care Services Corporation, a Mutual Legal Reserve Company, Independent Licensees of the Blue Cross and Blue Shield Association.
