The BlueResource Communication Program from Blue Cross and Blue Shield of New Mexico (BCBSNM) provides electronic files of member-targeted messages and artwork. Your clients can use these messages to create or supplement their company's employee health care communications.
Topics include:
| • Healthy Tips – provides practical information for eating healthier, increasing physical activity, using sunscreen, and other helpful recommendations. |  |
| • Fit for Work – helps employees maximize their productivity through ergonomics, proper lifting techniques, stress management, and more. |  |
| • Health Observances – offers a year-long wellness communications campaign that targets specific health observances coordinated by the National Health Information Center. |  |
| • Weight Loss – introduces the Don't Weight to Feel Great program for employees that encourages a healthy lifestyle. |  |
It's all part of our service to our employer groups – at no additional cost – because communication is the key to improving plan utilization, bettering employees' health, and reducing health care costs for everyone.
For each program, we can supply brochures and CDs containing all the program elements, including posters, flyers, email copy, newsletter articles, and many other materials. The brochure provides complete instructions on how employers can roll out these programs to their employees.
Learn more about Using BlueResource Materials.
Contact your BCBSNM account executive for more information.
