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Be Covered Campaign Launches to Increase Access to Coverage for Uninsured New Mexicans

The Be Covered campaign has launched in New Mexico with the website and community events to provide statewide outreach and education about health insurance enrollment. Be Covered is a community-based campaign designed to help people who are uninsured and underinsured better understand the benefits of enrollment, identify their subsidy eligibility options and empower them to make informed health care decisions for themselves and their families. Nearly 200,000 people are uninsured in New Mexico, yet more than 62% qualify for some kind of financial assistance.¹

As part of the campaign, Be Covered will be holding two health and wellness fairs in partnership with community organizations to engage New Mexicans about the importance of health insurance coverage and to provide information on enrollment.

Be Covered – Santa Fe

Friday, Dec. 6, 2019, from 3 to 7 p.m.
Genoveva Chavez Community Center
3221 Rodeo Rd
Santa Fe, N.M. 87507

Be Covered – Albuquerque

Saturday, Dec. 14, 2019, from 10 a.m. to 2 p.m.
Alamosa Community Center/Ted Gallegos Community Center
6900 Gonzales SW
Albuquerque, N.M. 87121

The Be Covered campaign is an education initiative sponsored by BCBSNM that works with diverse and trusted community partners to provide educational materials and bilingual resources to help community members navigate the enrollment process.

Information about the community events and open enrollment period can be found at The Be Covered site is a user-friendly, bilingual website that provides a wide range of information about health insurance, wellness and how to enroll.


About Blue Cross and Blue Shield of New Mexico
Blue Cross and Blue Shield of New Mexico is one of the largest commercial health insurers in New Mexico with more than 600,000 New Mexicans carrying a Blue Cross and Blue Shield card. Since 1940, BCBSNM has been committed to promoting the health and wellness of its members and communities through accessible, cost-effective, quality health care. BCBSNM is a Division of Health Care Service Corporation, the country’s largest customer-owned health insurer and fourth largest health insurer overall. Health Care Service Corporation is a Mutual Legal Reserve Company and an Independent Licensee of the Blue Cross and Blue Shield Association.


A Division of Health Care Service Corporation, a Mutual Legal Reserve Company, an Independent Licensee of the Blue Cross and Blue Shield Association

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