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United Way of Central New Mexico Receives Grant from BCBSNM to Support Mission: Families

United Way of Central New Mexico’s (UWCNM) Mission: Families received a $50,000 grant from Blue Cross and Blue Shield of New Mexico (BCBSNM) through its Healthy Kids, Healthy Families® (HKHF) initiative. UWCNM’s Mission: Families is committed to assuring families can access the wraparound support and services they need not only to survive but to thrive. This commitment aligns with the vision of BCBSNM’s HKHF grant program to help improve the health of children and their families in local communities.

COVID-19 forced UWCNM’s Mission: Families to immediately pivot support and work within the communities of central New Mexico with partnering organizations to support families. By using what has worked well during the pandemic, UWCNM’s Mission: Families is committed to using all the resources available to support our communities.

“The families and kids in central New Mexico need support to move from surviving to thriving, and Mission: Families is ecstatic to have a grant from Blue Cross and Blue Shield of New Mexico to support our work,” said Sondra Slivon, senior director of Community Impact for Mission: Families. “These funds will be used in three ways to support families and children: to improve our 211 information and referral resource database so we can better serve community members in accessing the supports they need; to provide training to early childhood and out-of-school time providers across central New Mexico to better equip them to meet children and families where they are, especially those who may have or are experiencing trauma; and to offer direct support to families who need it.”

“Our collaboration with United Way of Central New Mexico and Mission: Families has made a far-reaching impact on the health and wellness of children in central New Mexico,” said Janice Torrez, BCBSNM president. “The Mission: Families program is creating measurable change by providing access to resources for families, especially during the COVID-19 pandemic. Its commitment to helping families’ health, wellness and overall quality of life is crucial to promoting the healthy development of children.”

Healthy Kids, Healthy Families is a signature program of BCBSNM. The initiative focuses on engaging children and their families in understanding the importance of nutritious food, raising the level of physical activity, better managing chronic conditions and promoting safe environments. Likewise, Mission: Families within United Way of Central New Mexico works to support families with accessible wraparound supports and services they need.  

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About United Way of Central New Mexico, Mission: Families
United Way of Central New Mexico, Community Impact is committed to assuring families can access the wraparound supports and services they need not only to survive, but to thrive. Stable, resilient families provide children with the foundation they need to succeed, ensuring they are safe, healthy and experience social and emotional well-being so they are ready to learn. We work in partnership with families and the community to improve lives. Through working together to provide supports that improve outcomes for all families, we help assure our community thrives and that success carries from generation to generation.

About Blue Cross and Blue Shield of New Mexico
Blue Cross and Blue Shield of New Mexico is one of the largest commercial health insurers in New Mexico with more than 680,000 New Mexicans carrying a Blue Cross and Blue Shield card. Since 1940, BCBSNM has been committed to promoting the health and wellness of its members and communities through accessible, cost-effective, quality health care. BCBSNM is a Division of Health Care Service Corporation, the country’s largest customer-owned health insurer. Health Care Service Corporation is a Mutual Legal Reserve Company and an Independent Licensee of the Blue Cross and Blue Shield Association.



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