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Blue Cross and Blue Shield of New Mexico Will Open a Blue Door Neighborhood Center in the South Valley

Exterior rendering of a planned Blue Door Neighborhood Center at Las Estancias Way.

A rendering shows the exterior of the planned Blue Door Neighborhood Center at Las Estancias Way.

ALBUQUERQUE — Blue Cross and Blue Shield of New Mexico is proud to announce that we will be opening a Blue Door Neighborhood CenterSM in Albuquerque’s South Valley. The Center will offer members and the community access to in-person resources to improve their health and wellness at no cost.
“We believe that health care is local,” said BCBSNM President Janice Torrez. “It’s important for us to be in the neighborhoods where resources are needed. We’ve been serving people across New Mexico for more than 80 years, and we’re committed to improving the overall health of our communities.”

The Center will partner with community organizations and health care providers to offer a variety of resources and programming to impact community health, including targeting maternal health, diabetes, behavioral health and heart disease. There will also be no-cost wellness classes, connections to social services, customer engagement and more.

The Center will be located at 3925 Las Estancias Way, at the Las Estancias shopping center at Coors and Rio Bravo. Construction is expected to start in January on the 2,100-square-foot Center with a planned opening in the summer of 2024.

Interior rendering shows a reception desk and modern furnishings in community space.

Plans for the 2,100-square-foot Blue Door Neighborhood Center will accommodate a variety of resources and programming to impact community health. 

“Thrilled to see BCBSNM make a significant investment into the South Valley community,” said Steve Maestas, CEO of Maestas Development Group. “This will have a measurable impact toward improving the lives of those that live in the area.”

Staff at the Center will include a manager, health educator, community outreach specialist, community affairs concierge and customer service personnel. Hiring will focus on the multilingual needs of our members and the community, especially our Spanish-speaking population. Once the Center opens, there will be hiring fairs for open positions at BCBSNM, including customer service.

In 2019, Blue Cross Blue Shield of Illinois opened the inaugural Blue Door Neighborhood Center in Chicago, which has now expanded to two more locations in the Chicago area with more than 50,000 visits from community members and nearly 5,000 no-cost events.

BCBSNM is meeting and gathering input from our members and the community to gain feedback on services and resources they would like available at the Center. To provide feedback, please email BlueDoor@bcbsnm.com.

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About Blue Cross and Blue Shield of New Mexico
Blue Cross and Blue Shield of New Mexico is the largest commercial health insurer in New Mexico with approximately 700,000 New Mexicans carrying a Blue Cross and Blue Shield card. Since 1940, BCBSNM has been committed to promoting the health and wellness of its members and communities through accessible, cost-effective, quality health care. BCBSNM is a Division of Health Care Service Corporation, the country’s largest customer-owned health insurer and fourth largest health insurer overall. Health Care Service Corporation is a Mutual Legal Reserve Company and an Independent Licensee of the Blue Cross and Blue Shield Association.

Media Contact

Laurie Volkin
Laurie_Volkin@bcbsncm.com
505.816.2041

Amanda Douglas
amanda_douglas@bcbsnm.com
505.816.2426



A Division of Health Care Service Corporation, a Mutual Legal Reserve Company, an Independent Licensee of the Blue Cross and Blue Shield Association