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Community Health Day Emphasizes the Importance of Preventive Health Screenings

Access to regular health care is essential for identifying cancer and other illnesses early in disease progression and to ensure greater quality of life. That’s why Blue Cross and Blue Shield of New Mexico (BCBSNM) regularly hosts health days in communities across New Mexico to provide information about good health and deliver no-cost, preventive health screenings and assessments to those in need.

On Saturday, Aug. 19, more than 250 community members visited a BCBSNM health day at the Genoveva Chavez Center in Santa Fe, New Mexico.

Two community engagement specialists pose with a giant inflatable colon

Visitors entered the event by walking through the “strollin’ colon,” a giant, medical inflatable brought by The University of New Mexico Comprehensive Cancer Center.

The interactive walk-through offered visitors an approachable and fun opportunity to learn about the importance of early-detection colorectal cancer screenings.

We want to make sure people are aware that even if you’re not experiencing symptoms, cancer could be growing. We advocate for early detection and part of that is getting screened.”

— Sean Etsitty, community engagement specialist, UNM Comprehensive Cancer Center


New Mexico Lions Club members provide information about Operation KidSight

Also, during the event no-cost vision screenings and COVID-19 booster vaccines were provided by New Mexico Lions Operation KidSight and the New Mexico Department of Health in the BCBSNM Care Van. 

Children and those young at heart had their photos taken with Blue BearSM, BCBSNM’s health and wellness ambassador. 

Visitors enjoyed Rainbow Snow shaved ice as they toured mobile museum, Wonder on Wheels, and visited the information and resource tables of more than a dozen community organizations, including La Familia Medical Center, Native Health Initiative, New Mexico Human Services Department and the Office of Peer Recovery and Engagement.

Visitors look at booths with information about preventive health services.

“We had quite a few people come up and ask about our Certified Peer Support Worker (CPSW) program which provides support to people in recovery,” said Shannon Baum-Diaz, a CPSW at the Office of Peer Recovery and Engagement.

“This health day was a great opportunity to talk with people and share what we do.”

BCBSNM’s next community health day will be held at the Boys and Girls Club of Chavez and Lincoln Counties in Roswell, New Mexico on Nov. 4, 2023.

A Division of Health Care Service Corporation, a Mutual Legal Reserve Company, an Independent Licensee of the Blue Cross and Blue Shield Association