As New Mexico’s schools, health agencies and community organizations worked tirelessly to continue serving their communities during the COVID-19 public health emergency, Blue Cross and Blue Shield of New Mexico’s (BCBSNM) Community Outreach team wanted to find a way to say thank you.
“We thought about our community partners and the challenges they’ve had to overcome with COVID-19,” said Cyndi Baldonado, BCBSNM senior manager of community health initiatives. “We really appreciate what they’re doing right now, and it’s important that we show our support.”
In 2021, the BCBSNM Community Outreach team launched the 1,000 thanks project with the goal of delivering thanks to at least 1,000 individuals who play vital roles in the state’s communities — people such as teachers, health care providers and other community workers.
Over the course of more than 800 deliveries, BCBSNM provided handwritten thank-you notes, coloring books, laminated placemats, bags and additional items for schools, nonprofits and other groups in 133 different cities, towns and villages — reaching all 33 New Mexico counties.