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Health and Wellness

Let Blue Cross and Blue Shield of New Mexico (BCBSNM) help you take charge of your health. We offer wellness programs, discounts and resources designed with your well-being in mind. Do you want to find the right resources, save money and manage your medical conditions? Check out these services and programs:

Well onTarget®

Wellness involves making healthy choices that enrich the mind, body and spirit. Well onTarget is a program designed to give you the tools and support you need, while rewarding you for making healthy choices. To guide you in making healthy choices, you will have access to a convenient, secure website which includes a health assessment, interactive tools and information, as well as a points reward program.

Learn more about Well onTarget

Condition Management

Our team of Condition Management specialists is made of up registered nurses and other health care professionals. They are ready to work with you and your doctor to provide education, coaching and monitoring if you are at risk for or already have a chronic condition such as asthma, diabetes or heart disease.

BlueCare® Advisors

These registered nurses provide health coaching and support. Blue Care Advisors are here to help you make the most of your health care benefits and adopt a healthier lifestyle.

Case Management

If you are in the hospital, or recently visited the emergency room, a care management specialist may call to help coordinate any special care you might need. They will work with you to help you understand your condition and treatment, make sure you get the care your doctor recommends and better understand your health care benefits, if needed.

24/7 Nurseline

If you have questions, our nurses have answers. This help line is staffed 24-hours a day with registered nurses so you can get answers to your health questions when you need them. If an unexpected medical situation arises, a nurse can help you decide if you should call your doctor, visit the emergency room or another facility or treat the problem yourself. Plus, you can learn about more than 1,000 health topics over the phone via an audio library system. To access to the toll-free number and audio directory of topics, just log in to Blue Access for Members℠. 

Women’s and Family Health

The Special Beginnings® maternity program has been enhanced and is now called Women's and Family Health. Through Women's and Family Health, you have access to the following fertility, pregnancy and parenting resources:

  • Ovia Health apps provide members with real-time, personalized support via in-app coaching, articles, videos, tips, tracking tools and more. The apps include Ovia Fertility, Ovia Pregnancy and Ovia Parenting – all of which are integrated with our internal programs, helping to identify and support high-risk pregnancies and complicated births.
  • High-risk Maternity Management provides telephone outreach and ongoing support to expectant mothers identified with high-risk pregnancies (formerly known as Special Beginnings and High-risk Obstetrics (HROB) case management).
  • Well onTarget® has self-guided courses about pregnancy that members can take online, covering topics such as healthy foods, body changes and labor.

Fitness Program

Regular exercise is an essential part of healthy living. You and your covered dependents (age 18 and older) are eligible to receive a membership with access to fitness centers nationwide.

Preventive Health Care Guidelines

These wellness guidelines provide information to keep you and your family healthy.