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MATERNITY PROGRAM

Maternal and Infant Health Programs and Services

Blue Cross and Blue Shield of New Mexico offers resources to help keep you and your baby healthy. Get the help you need during pregnancy and after your baby is born. 

Healthy Mom = Healthy Baby

Being pregnant can be a time filled with new and unexpected experiences. We want to make sure you have the support you need as you go through this special journey. BCBSNM offers a Care Coordination program to help you better understand and manage your pregnancy. We recommend you enroll as early as possible. That way you can take advantage of all the benefits of the program. Check below for more details. 

Care Coordination for Pregnant Members

If you have health issues, care coordination can help you manage them. A care coordinator is a health care professional who will be your main point of contact during your pregnancy. They help you learn about your plan benefits. You can also learn about health care services you may need. The care coordinator works with you and your providers to help you get the best care.  

Get Help During and After Pregnancy

Your care coordinator can help you with:

  • Finding a prenatal care provider.
  • Setting up your visits and tests with doctors and other health care team members. They can help you better understand when you should have care during your pregnancy and after your baby is born.
  • A referral to the maternal home visit program (learn more below).
  • Access to classes and info to help you learn about what to expect and how to make good choices to stay healthy.
  • Your health concerns and questions when your provider is not available.
  • Non-emergency medical transportation (for example, to your doctor visits).
  • Medicaid-covered behavioral health services before and after your baby is born. 
  • Access to your Value-Added Services, including how to earn member rewards for completing certain healthy actions (for example, get an infant car seat at no cost).  

After your baby is born: 

  • If you have applied and are eligible for Medicaid, your child is covered under your plan for 13 months after their birth. 
  • If your baby needs care coordination, they will be assigned a care coordinator. 
  • We can assist you with getting your baby signed up for Medicaid. You will need to provide proof of birth and can choose a Managed Care Organization (MCO) plan for your baby. If you are enrolled in an MCO, your child will be enrolled in the same MCO. Up to three months after the newborn’s birth, the baby’s MCO can be changed if the mother (or legal guardian) requests it.

If you have questions about getting your baby the care they need, call 1-877-232-5518. If you are speech- or hearing-impaired, call 711 for TTY service.

Learn more about Care Coordination.

Mother holding baby smiling at baby while another woman holds baby hands

Maternal Home Visit Program

Pregnant and postpartum mothers and their infants may qualify to take part in the Home Visit Program. This program provides services that promote maternal, infant and early childhood health and development. This program is at no cost to you.

In this program, home visitors come to see you in your home or via remote telehealth sessions. They help families learn about:

  • Pregnancy
  • Child development
  • Parent-child bonding
  • Support services in the community
  • Safety
  • Ways to promote learning through play
  • Everyday interactions

Home visitors can also give you tips such as:

  • Helping your baby sleep safely
  • Breastfeeding and nutrition support
  • Finding childcare
  • Preparing for school

Home visits help families raise happy, healthy children. This comes from education, support, screenings and resources.

Call 1-877-232-5518 (TTY: 711) or email MHV@bcbsnm.com to learn more about the Home Visit Program.

Asian mother in hospital gown holding newborn baby.

Birthing Options Program

You can choose to have your pregnancy-related services provided: 

  • At home or in a birthing center.
  • By a licensed certified nurse-midwife or by a licensed direct-entry midwife. 

To learn more about this program, call Member Services at 1-866-689-1523.

Woman practicing yoga.

Living365® for Pregnancy and Postpartum 

Members have access to the Living365 app. This is a tool offered by Virtual Heath Partners (VHP)1. The app gives you the flexibility to chat with registered dieticians 24/7. You can get:

  • Meal plans during pregnancy
  • Hospital checklists
  • Info about infant safety and feeding your baby
  • Support for mental and emotional health 
  • Cooking demos
  • Fitness classes
  • Postpartum workouts
  • Monitoring tools

You also may have access to live, one-on-one virtual appointments with a dietician based on risk factors. 

To sign up:

Program Incentives and Rewards

You can earn rewards when you take certain healthy actions. Get details and find out steps to take so you can access each of the benefits.

Pregnant woman sitting on sofa holding her pregnant belly with one hand and her cellphone with the other.

REWARDS PROGRAM

Turquoise Rewards

Some of the rewards mentioned above can be redeemed for catalog items through Turquoise Rewards. 

To get started, you need to register for Turquoise Rewards. 

  • Go to turquoiserewards.com.
  • You will need your Medicaid ID number, date of birth, and email address to register. 
  • Then you will be able to make choices from the Turquoise Rewards catalog.

You can also call Turquoise Rewards to order catalog items or learn more about the program: 

Woman seated at cafe table checking her cellphone.

CONTACT US

Need Help?

If you have questions about your plan, we can help. To ask about what the plan covers, find a provider, change your PCP and more, just call us Monday through Friday, 8 a.m. to 5 p.m. Mountain Time.

If you call after hours, please leave a message. We’ll call you back on the next business day. Members with hearing or speech loss can call the TTY/TDD line at 711.

Call 1-866-689-1523

1 Virtual Health Partners, Inc. is an independent company that has contracted with Blue Cross and Blue Shield of New Mexico to provide digital nutrition programs for members with coverage through BCBSNM. BCBSNM makes no endorsement, representations or warranties regarding third-party vendors and the products and services offered by them.

2 Finity, Inc. is an independent company that has contracted with BCBSNM to provide Affinity Discount Programs for members with coverage through BCBSNM.