More than 20/20: A Broader Vision Benefits Story

Oct. 14, 2026

Applies to All Groups* 

An eye exam checks more than just how well a member can see. It can also uncover early signs of health concerns such as diabetes, high blood pressure and high cholesterol.  

Why it matters: Employers want benefits that support the health of their workforce and deliver value beyond the expected. Vision coverage can help you connect routine Vision care to an employer’s broader health and prevention goals.  

Regular eye exams can: 

• Support early detection and proactive care 
• Reveal changes that may point to a larger health concern 
• Encourage members to seek follow-up care sooner 
• Provide useful screening information that can help identify risks 
• Support overall health, not only eyesight   

Talking points for employer conversations: 

• Position Vision coverage as part of an overall benefits strategy 
• Highlight the role routine eye exams may play in early detection 
• Show how Vision insurance offers value beyond glasses and contacts 
• Encourage employers to promote regular eye exams to increase awareness and benefit use 

Vision coverage gives brokers a stronger benefits story: one that connects clearer sight with prevention, early action and overall health.

Learn more: Contact your Blue Cross and Blue Shield of New Mexico ancillary sales representative.  

*This information will be shared with producers via News from the Blues and employer groups via Employer News. 

Products and services marketed under the Dearborn Group brand are underwritten and/or provided by Dearborn Life Insurance Company (701 E. 22nd Street, Lombard, IL 60148) and certain of its affiliates. Dearborn Life Insurance Company is a separate company that does not provide Blue Cross and Blue Shield of New Mexico products or services and is solely responsible for the products described.

Blue Cross and Blue Shield of New Mexico, a Division of Health Care Service Corporation, a Mutual Legal Reserve Company, an Independent Licensee of the Blue Cross and Blue Shield Association